It is our opinion that a major part of building a small ISV like this is open and frank communication with the customers. As a customer doing business with a large company implies a certain amount of faith that the company will be around to support you when you need it. The problem is that with a smaller company, there is always the question. Recognizing that, it is our responsibility to keep the lines of communication open.

The best way we know how to do this it to maintain a weblog about not only the company, but what we are doing, working on and our impressions of the tools we are using. This means that sometimes, the content may be unexpected, but it should be fairly current and generally topcial.